ABOUT THE ROLE
A-LIGN is looking for an experienced Director of Product Marketing to accelerate A-LIGN’s growth as the leading provider in cybersecurity compliance. This person will lead our product marketing function as a player-coach who has experience in the cybersecurity market and is comfortable working cross-functionally. This role will report directly to the VP of Marketing, but will work cross functionally across marketing, sales, business development, product, and service delivery.
REPORTS TO: VP of Marketing
PAY CLASSIFICATION: Full-Time, Exempt
RESPONSIBILITIES
- Develop compelling, differentiated messaging & positioning that resonates with our target market to help capture and expand market share
- Drive organizational understanding of the needs of our customers, prospects, partners, and the market at large in order to drive and deliver insights through interviews and analysis that build the foundation of our marketing strategy and drives go-to-market excellence
- Deeply understand the market (security, monitoring, audit, compliance) as a whole, and drive competitive and market intelligence in order to influence and inform A-LIGN’s GTM strategy
- Own the product launch process and create the necessary enablement, training, messaging and tools to support new releases, products and partners
- Partner with our content marketing and creative teams to create collateral to support the promotion of A-LIGN’s messaging and positioning and promote the brand
- Support our sales enablement team in order to train our sales teams and partners to effectively communicate A-LIGN’s value proposition, use cases, and differentiators
MINIMUM QUALIFICATIONS
EXPERIENCE
- 5+ years in product marketing experience in fast-paced SaaS, cybersecurity or compliance industries, or equivalent experience
- Experience in a fast-growing organization
- Experience working with multi-product solutions and transitioning into a platform
- Demonstrated success at launching new products as well as owning metrics behind the launch
- Experience leading and growing a product marketing team
- Exceptional communication skills with a desire to break down complex cybersecurity and compliance concepts into clear insights and messages
- Experience presenting to various audiences both technical and executive
- Analyst relations experience preferred
SKILLS
- A technical aptitude and intellectual curiosity for cybersecurity
- Ability to work closely with technical and business stakeholders
- Excellent writing, storytelling, and communication skills
- Thrives in a fast-paced environment
- Ability to work individually as well as collaboratively
- Ability to meet deadlines with a high degree of motivation
BENEFITS
- Health, Vision, Dental Benefits
- 401 (K) Plan with Employer Matching
- Competitive Bonus Structure
- Employer Paid Life Insurance and Disability Insurance
- Generous Paid Time Off Plan
- Virtual Employment
- Home Office Reimbursement
- Vacation Bonus
- Paid Office Closure December 25-January 1
- Paid Holidays Schedule
- Certification Reimbursement
ABOUT A-LIGN
A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.
Come Work for A-LIGN!
Apply online today at A-LIGN.com and learn about life at A-LIGN by following our Careers at A-LIGN LinkedIn!
A-LIGN is an Equal Opportunity Employer! Minorities, women, disabled, and veterans encouraged to apply!